Posterous theme by Cory Watilo

Traditional brand - Modern business - Colart (or Windsor & Newton as I knew them)

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Just spent a great day with Colart, a customer of ours in Le Mans, France. They're a customer in France, the meeting was in Harrow. The conference room had a fantastic display of artists materials anyone who knows Windsor & Newton would recognise. I drooled over them all day. Colart own a lot of very recognisable brands and value their history highly (just seeing the wood panelled museum in their reception area reminds you they've been around a long time), yet they are really working hard to modernise their business model. Very refreshing, a really clear idea of what the Colart of the future should look like. A great meeting that I left with a smile on my face. Not least because I was given a fantastic watercolour paint set as a parting gift! I will have to let my artistic tendencies loose now!